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The term Corporate Gifts is a term used very loosely in the business world
and its interpretation is used differently by many users. It means different
things to different people and is an umbrella word for many different reasons,
people, and occasions.
Corporate Gifts
- Thank You Gifts for Colleagues and Clients
- Motivational Gifts for Employees
- Gift Baskets
- Recognition Gifts for Employees
- Retention of Business Clients
- New Client Acquisition
- Brand Awareness
- Premiums Incentives and Incentive Programs
- Christmas Holiday Gifts for Clients
- Promotional Products
- Trade Show Giveaways
- Advertising Specialties
- Award Programs
- Service and Safety Awards
- Pillow Gifts Speaker Gifts
- Executive Gifts
- Business Gifts
- Awards
It is important to determine what your strategy is and to have a clear
understanding of your goals associated with your gift or program. There are also
rough guidelines and a few gifting hints that should be followed. Gift giving
should never be construed as a bribe but as a token of appreciation or an
incentive reward.
Considerations: Logo or No Logo -
The decision to put your company logo on a product is a personal one. Everyone
enjoys seeing their logo on products, but not every recipient appreciates it.
Depending on the situation, a logo may not be appropriate. Sometimes it is
better to save the logo merchandise for less expensive giveaways such as plastic
pens, mugs, key chains and calendars. Of course this is a personal preference
and many businesses and corporations like to leave their name in front of their
customers. One item that is a discreet venue to advertise your logo is on
leather portfolios. Your logo is normally debossed on the cover and in many
cases some people will go a step further and personalize with the recipients
initials. If you have selected an item that makes a lasting impression, there is
no need to put your logo on the gift, they will remember you by the gift itself.
How Much To Spend - First thing to consider is your
business relationship. You want to ensure that you give an appropriate gift in
the appropriate price range. In many industries gifting can not exceed $25. Shop
for Gifts Under $25. You would want to check your specific guidelines. In
addition there are tax limits on the dollar amount of gift certificates and gift
cards that can be presented to employees.* You never want your gift to appear as
a bribe. In many cases a more expensive gift is appropriate, such as a
retirement gift. Your personal situation and budget will dictate how much you
should spend. Whether it is a promotional item for advertising purposes or a
trade show giveaway, or a recognition gift or corporate awards for achievement,
always be sure you know your spending limits.
What To Give - After you have determined your
purpose for gift giving and the budget, your next challenge is WHAT? Depending
on the occasion and the situation there are many options available. You never
want to give anything too personal, but something with thought is always
appreciated. Maybe you know a golfer who would love to get a golf gift or the
wine lover who needs a new wine aerator or wine accessory?
Board of Directors /Speaker Gifts /Visiting Dignitaries -
More traditional gifts are usually appropriate for this situation. Anything that
is an executive gift will usually fit the bill. Leather Pad Holders, Desk
Clocks, and Fine Writing Instruments are places to start for traditional type
gifts. Another consideration for Global industries are items with a Global and
World Theme. Items in this category show your commitment and recognition of your
global connection.
Gift for Employees - There is a wide selection when
purchasing for your employees. Employee Gifts can range from desk items for
administrative employees, to passport holders for traveling employees. You might
even want to consider fun gifts for your employees that are outdoor fun games,
or picnic baskets. Of course something for the desk is always the conservative
and traditional approach.
Gift For the Boss - The number one recommendation here is, do
not do it alone! You are best to buy a gift with your co-workers. A gift from a
sole employee might construe a bribe to your boss or make you stick out from the
other employees in a negative way to both your boss and co-workers. You might
have good intentions, but really assess your relationship with your boss before
you give a gift without your co-workers.
Advertising / Branding - There are so many items to choose
from in this category that it would literally take a year to see all that is
available. In order to narrow down your search for Promotional Products that
will be suit your needs, here are a few helpful tips:
- Set Your Budget and Quantity
- Define the Purpose of Giveaways
- How Many Colors is Your Logo - What type of product will enhance your logo
- How will you distribute? - In person, mail, tradeshow
- What industry are you in?
- Who is Your End User?
Case Study: Advertising and Branding for
ABC Healthy and Yummy Dog Food exhibiting at a tradeshow
- Budget and Quantity - Less than $.50 each. Quantity 2500
- Purpose - Branding and Advertising
- One Color Logo - Black
- Distribute - Trade Show to Suppliers
- Pet Food Industry
- End User - Pet Store Owners
Recommendation - Yellow plastic lid covers to
match the can of dog food. The lid to be imprinted in black highlighting logo.
Easy to ship or carry to tradeshow (mailers not necessary) Hand distribute to
trade show attendees. This is a reusable giveaway that will make a lasting
impact on the recipients. Thought was given to industry, promotion, and use.
SUMMARY As you probably have deduced, selecting
corporate
gifts is not an exact science. The most important factors are determining
your budget, audience, and goals. Try to be creative, but don't stress over
finding the "perfect" gift. Your recipients will be appreciative of anything you
give them. * Always check with your financial /tax advisor for all tax and
gift giving limitations. We are not experts in this field, and do not warrantee
or guarantee the accuracy of this information.
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